Bultman Creative

Web 2.0 is commonly referred to as websites that allow interaction (collaboration) from users making it more of a two way communication stream. Websites that are static and provide no way to interact do not qualify for a 2.0 status. So why do I often hear this phrase being used incorrectly?

Education

It’s very easy for someone with little or no web experience to start talking about web 2.0. This is done by the same type of people who claim to be web designers after they set up their first MySpace page. Not being educated can only lead you to trouble. So, please take a moment to learn Wikipedia’s definition of web 2.0. Now that you are well educated on what web 2.0 is, we can move on…

Here are some terms that can be called Web 2.0:

• Blogs
• CSS
• Datadriven
• RSS
• Ajax
• Widgets
• Wikis
• Standardization
• OpenID

First Impressions

I’ve heard many people in the online marketing field talk to customers about how they are fully involved with web 2.0 functionality. I’ve heard ‘we have great web 2.0 designs’ - but the websites are static. With the term ‘web 2.0′ being a popular buzz word, it quickly gives the client a good impression about you. But is it worth it?

Smarter Clients

If you’re creating simple website for a client, it’s best not to bring up this phrase since it doesn’t apply. Client’s are getting smarter by doing their own research. The last thing you need is a client correcting you for using improper terminology.

Why am I saying all of this?

It’s important to sound professional and lead clients in the right direction 100% of the time. Shady business practices or false information may help you in the short term but will kill your reputation in the long run. Know your stuff and present it properly. This will make you feel better, educate your clients, and will have your client’s talking great about you and your company.